Events & News

Gauging How Products Measure Up to the Competition

In this episode of “Confectionery Conversations”, Candy Industry Senior Editor Liz Parker talks with Michael Nestrud about The Curion Score™, a benchmarking tool that allows brands to compare their product to 500M data points within Curion’s proprietary insights database, and companies that have used it, such as Mars.

Curion’s Michael Nestrud on gauging how products measure up to the competition

Candy Industry Senior Editor Liz Parker was recently able to talk to Michael Nestrud, Curion, about The Curion Score, a benchmarking tool that allows brands to compare their product to 500M data points within Curion’s proprietary insights database, and companies that have used it, such as Mars.

Curion, a full-service product and packaging consumer insights firm, has just launched The Curion Score, a product benchmarking tool that allows brands to compare their product to 500M data points within Curion’s proprietary insights database. The Curion Score will illuminate products’ market readiness by gauging how it measures up to the competition across categories and industries. Previously, understanding how product performance compares to the category was almost impossible. With the Curion Score, brands can benchmark within their category before their product hits the market, optimize their product to ensure market success, and launch with confidence.

The Curion Score is a single number that holistically captures the performance of the product, which can be compared against a normalized database. The Curion Score is analyzed against products within a category to reveal competitive advantages, gauge market readiness, and empower more comprehensive product understanding.

Mars Wrigley was the first client to leverage The Curion Score and benefit from comprehensive product and category understanding prior to launch. The large confectionery company wanted to know if a product extension was ready for market or if more research and optimizations were needed. Curion Score’s product benchmarking technology gives clients the information needed to launch with confidence and mitigate hundreds of hours of additional research.

Listen to the podcast here.

 

About Curion:

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.

An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.