Curion launches new product benchmarking game-changer: The Curion Score™
DEERFIELD, ILLINOIS – Curion, a full-service product and packaging consumer insights firm launches The Curion Score, the industry-revolutionizing product benchmarking tool that allows brands to compare their product to 500M data points within Curion’s proprietary insights database. The Curion Score will illuminate products’ market readiness by gauging how it measures up to the competition across categories and industries. Previously, understanding how product performance compares to the category was mere impossible. With the Curion Score, brands can benchmark within their category before their product hits the market, optimize their product to ensure market success, and launch with confidence.
“In a world where 95% of products fail and the question “Is my product good enough?” is on all our client’s mind, we recognized a profound need to empower our clients with the data insights they were asking us for to aid in their pre-launch decision making.”
– Sean Bisceglia, CEO of Curion
With a deep well of 45 years of product insights experience spanning categories and industries from food & beverage, health and beauty, durables and beyond, Curion worked with world class leaders to turn this disparate data into an asset for their clients. After close collaboration between leaders not only within the company, but also expertise in the Insights and Research industry, the Curion Score was discovered and statistically validated. The Curion Score’s client panel and advisory board of 5, including Neil Willcocks, Founder, Chair 8 Consulting and former R&D leader at Mars, Incorporated.
“As a leader of R&D there is always a missing piece of how our product performance specifically stacks up against the category and competition. This knowledge can be the difference between success and failure. Mining Curion’s historical data reveals critical insights can provide confidence in the offering’s performance, or clear directions for improvements in the product design – something only a company with a deep history can provide.”
– Neil Willcocks, Founder, Chair 8 Consulting and former R&D leader at Mars, Incorporated.
In addition to Neil, Curion engaged highly ranked representatives from Fortune 500 companies like McDonalds and academic scholars including Helene Hopfer, PhD, Penn State University, and Jacob Lahne, PhD, Virginia Tech University who brought perspective into the statistical models, algorithm, and technology development.
The Curion Score is a single number that holistically captures the performance of the product, which can be compared against a normalized database. The Curion Score is analyzed against products within a category to reveal competitive advantages, gauge market readiness, and empower more comprehensive product understanding.
“In today’s hyper-competitive market landscape, companies cannot afford to launch a product without a holistic understanding of how it compares with what’s already out there.”
– Russ Moroz, President, FoodLife Consulting and Advisory
Mars Wrigley was the first client to leverage The Curion Score and benefit from comprehensive product and category understanding prior to launch. The large confectionery company wanted to know if a product extension was ready for market or if more research and optimizations were needed. Curion Score’s succinct and accurate product benchmarking technology gives clients the information needed to launch with confidence and mitigate hundreds of hours of additional research.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
