Curion, announced today the launch of eFive™, a sensory and product insights platform designed specifically for emerging brands with testing facilities in Chicago, San Francisco, Dallas and New York City metropolitan areas. “Legacy brands have long enjoyed the competitive advantage of sensory research, coupled with precise data analytics. eFive™ will give emerging brands quick, accurate, and affordable consumer insights from industry-leading sensory experts. This solution democratizes access to the knowledge challengers need most to succeed with a suite of offerings at an affordable price,” says Curion CEO Sean Bisceglia.
Sensory science is a research method that gathers and analyzes consumers’ responses to products that invoke the five human senses: taste, touch, sight, smell and sound. Through its offerings, eFive uses sensory science to reduce the risk of failure. For brand owners like Gregg Latterman, co-founder of Chicago based Positive Pretzels, eFive™ delivered the consumer insights needed to take his new product to market.
According to Latterman, “When Curion showed me what eFive™ could do, I was impressed. I was able to get consumer insights quickly and profile my target audience. We were able to develop brand messaging and create viable market positioning, so critical in today’s agile retail environment. Today, Positive Pretzels can be found at Whole Foods.”
Adds Bisceglia, “Speed to market and agility are the competitive advantages legacy brands have long understood, but consumer testing can be costly. With eFive™, we can give emerging and craft brands research and sensory testing that delivers valuable insights with speed and accuracy.”
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
