Curion has merged with Blue Yonder Research, creating a transatlantic leader in product insights and innovation.
Deerfield, IL and Leeds, U.K. Curion, a leader in uncovering the human truths behind products, today announced its merger with Blue Yonder Research, one of the U.K.’s foremost R&D product insight agencies. Together, the two companies will create a powerful transatlantic partnership built on a shared belief: that the products people remember most are the ones that connect on a human level.
For more than five decades, Curion has helped the world’s leading brands transform sensory and consumer understanding into products that win in market. Blue Yonder has built its reputation by helping companies ignite, develop, and deliver innovation rooted in real-world behavior. The merger brings together Curion’s research infrastructure and predictive analytics with Blue Yonder’s deep expertise in R&D and innovation testing – providing clients seamless insight from spark to shelf on a global level.
“Curion and Blue Yonder share a belief that great products start with real human understanding. By bringing our teams together, we’re creating a global partner that helps brands innovate with confidence, and move from idea to in-market with greater speed, clarity, and empathy.”
“Joining Curion feels like a natural evolution. We’ve always been driven by a passion for what drives people purchases, their small decisions, their everyday moments. Curion brings the scale, technology, and reach to amplify that passion globally.”
Why This Merger Matters
Blue Yonder has earned a strong reputation as specialists in R&D and innovation research, operating across the three stages of Ignite, Develop, and Deliver – from identifying unmet market needs to creating winning products ready for launch. By joining forces, Blue Yonder’s innovation-first mindset combined with Curion’s sensory science and predictive analytics expertise, enables brands to make confident, insight-driven decisions across the full product lifecycle.
This merger strengthens Curion’s ability to deliver holistic, human-centered insights across geographies and categories. For clients, it means broader access to talent, technology, and Global markets delivering insights that bridge curiosity and commercial success.
Curion Insights uncovers the human truths behind products. By combining the art of observation with the science of insight, Curion helps brands create products that people remember and reach for again and again. Through immersive research, advanced analytics, and proprietary tools like Curion Score® and PULSE™, Curion supports every stage of product innovation—from idea to market success. Learn more at www.curioninsights.com.
Blue Yonder is a U.K.-based innovation and product-development insight agency that helps brands “ignite, develop, and deliver” market-winning ideas. With deep R&D expertise and a collaborative culture, Blue Yonder partners with clients to turn consumer understanding into tangible business growth. Learn more at www.blueyonder.agency.
Lisa Spathis, LJS, 1 (847) 970-0006, lisaspathis@gmail.com, www.curioninsights.com
Blue Yonder, Becky Coates, Becky.Coates@blueyonder.agency