Patricia Manos has been named VP of Marketing and Partnerships for Chicago-based Curion, http://www.curioninsights.com. Curion is a leading provider of consumer insights research and product testing for both global CPG’s and challenger brands in the food & beverage, personal care, fragrance, and home care categories. Manos is an experienced executive with over 10 years of marketing and partnership building experience.
“With our key strategic initiative of Life Labs, a disruptive approach to in-context research, Patricia will be critical in our growth. Patricia has a strong track where she has developed and executed effective business, marketing and sales strategies while building key connections and partnerships to support organizational objectives and growth. In addition, working with her again will be awesome,” says Sean Bisceglia, CEO of Curion.
Manos will be responsible for identifying and building strategic partnerships as Curion builds out its Life Labs initiative, as well as lead and manage the Curion marketing team to increase business awareness and growth. Most recently, she worked at Scout Exchange and served as Director of Partnerships and Alliances.
“Curion is my dream job,” says Manos. “I will leverage my experience putting effective implementations of process improvement, technology, marketing programs and growth strategies into place, which previously led to substantial growth for disruptive companies,” continues Manos. “My multiple-industry experience developing and presenting global brand messages, creating channels and partnerships to unique business models will be a great asset at Curion to achieve our Life Labs goals.”
Curion provides world-class quantitative and qualitative product insights. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine not only what products consumers like, but why they are liked and how. As a result, Curion clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities and world-class data insights. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries.
Lisa Spathis, Lisa Spathis Public Relations, Inc.,