Greg Silich has been named at COO at Chicago-based Curion Insights, the world-class consumer insights and sensory company that accelerates client businesses by providing powerful, actionable consumer data for Fortune 500 and other blue-chip companies in the food and beverage, personal care, fine fragrance and home and fabric care industries.
Silich has held multiple C-Level roles throughout the course of his career, and has served as a senior executive with vast experience in categories such as B-to-B services, technology and market research. He is joining Curion to scale it’s rapid growth, as he will be responsible for providing strategic direction for the company’s existing client business and for the company’s operational units. In his new role, Silich reunites with Curion CEO, Sean Bisceglia. Over the last 25 years, they worked together at Leo Burnett and since, sat on countless Corporate Boards for fast growth companies.
“Consumer insights are the rocket fuel that drive business today,” says Silich. “I am thrilled to again be working with Sean and his team. Curion partners with 65% of Fortune 500 CPG companies, all leaders in their categories. The combined strength of their talent, methodologies and marketers, position Curion as a true disrupter. I look forward to contributing to their growth.”
Sean Bisceglia adds, “We’re delighted to have Greg join our team. His strengths include both the ability to think and plan at the strategic level and to manage the day-to-day, tactical challenges of rapidly changing organizations. His experience and drive will help Curion as we introduce disruptive tools for our clients and grow our footprint.”
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
