Andrew Livermore has been named Senior Vice President of Product & Client Services Strategy for Chicago-based Curion, https://www.curioninsights.com. Curion is a leading provider of consumer research and product sensory testing for both legacy and challenger brands in the food and beverage, personal care, fragrance and home care categories.
Livermore, an experienced leader of consumer, sensory, market and product research, has had global responsibility in the FMCG/CPG industry, focusing on product innovation. He has expertise with a wide variety of research and trend analytics tools, working with R&D and Marketing leaders to create new opportunities that align with business strategies.
According to Curion CEO, Sean Bisceglia, “Our clients include legacy and emerging brands, all seeking to launch products that disrupt their respective categories and build loyalty. Andrew has a track record working with large consumer packaged goods companies, where he identified innovation opportunities, sharpened positioning and used consumer insights to optimize product performance.”
At Curion, Andrew will lead the account management team with a focus on strategies for growth. He has been instrumental in launching new platforms such as eFIve™, designed specifically for emerging brands. He also helped to design Curion’s Packaging Optimization Approach, a unique testing methodology specifically for packaging.
Prior to joining Curion, Livermore worked at Kellogg Company and served as their Global Director of Product and Consumer Science. While there, he led a team of scientists and contractors to direct consumer, sensory science and shelf- life research. He worked with R&D and Marketing to provide consumer and sensory insights with the mission to commercialize on-trend food products and packaging. Prior to that, Livermore served in global leadership roles at Edgewell Personal Care and Avon. In the words of Sean Bisceglia, “Andrew is a perfect addition to our team.”
“Curion has been the go-to research provider while I was on the client side,” says Livermore. “Curion is unique in its ability to deliver both sensory and product research on a wealth of consumer categories. On multiple occasions, they executed research under nearly impossible time constraints when I really needed it. Their consumer database enables them to provide study respondents from across the nation and from all demographic groups. Curion is moving in innovative directions in response to the evolving retail space. In fact, they pioneered many of the sensory methodologies that are industry standards today. I am thrilled to be part of this forward-thinking team.”
Curion is a leader in sensory and consumer product research and serves Fortune 500 and other blue-chip customers in the food & beverage, personal care, fine fragrance, and home & fabric care industries. In 2018 alone, the company tested 97,000 consumers in its facilities in San Francisco, Chicago, Dallas, and New York metropolitan areas. Curion’s insights provide data such as: product readiness for launch, consumer purchase decision process, competitive landscape and more to its clients. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer and sensory science industry. The company pioneered many of the sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA®) and Partnership Solutions (PS).
Lisa Spathis, Lisa Spathis Public Relations, Inc.,