The Prepared Foods’ 37th annual New Products Conference will take place in Chicago at the Swissotel from September 30th-October 2nd. Featuring the latest information and trends presented by the Food and Beverage Industry’s top experts, the 3-day program will encourage companies to re-think their business efforts to help them obtain an edge on their competition.
As part of the New Products Conference, Chicago-based Curion (https://www.curioninsights.com), a leader in sensory and consumer product research will host an exclusive Sensory Luncheon experience on September 30th with Swissotel’s lead chef, Dan McGee. After the luncheon, Keren Novack, Curion’s VP of Client Services, will illustrate the application of consumer insights in context using live data from a recent Life Labs™study. Says Novack, “Attendees will be surprised to find out who the consumers are!”
“The most revered food and beverage companies are having to evolve how they create new products to stand out on the shelf. With this evolving creation process, our research methods must also evolve. As more new products are being introduced, the way we think about, approach and apply our methods to gain consumer insights is changing. The area of focus will be how consumers perceive a particular product and the influence of environment- therefore, Curion is innovating both in and out of the lab,” continued Novack.
During 2018, Curion, which serves Fortune 500 and other blue-chip customers in the food & beverage as well as personal care, fine fragrance, and home & fabric care industries, Curion tested 97,000 consumers in its facilities in Chicago, California, Dallas, and New Jersey. The leading legacy brands have long enjoyed the competitive advantage of sensory research, coupled with precise data analytics. Curion aims to make sensory research widely available, recently debuting its eFive™ platform that offers emerging brands and global CPGs quick, accurate, and affordable consumer insights. This solution democratizes access to the knowledge challenger brands need most to succeed with a suite of offerings.
Curion is also using data to transform the way that consumer packaged goods (CPG) companies execute product testing for their brands. While product testing had been one of the last industries to embrace big data, Curion is guiding both long standing and established brands, as well as unheralded and emerging brands in the design of their packaging to meet and optimize consumer preference.
For more information on the New Products conference, visit https://www.preparedfoods.com/new-products-conference/agenda.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
