We’re excited to announce our participation at TMRE: The Market Research Event, happening from October 8-10, 2024, at the Loews Royal Pacific Resort in Orlando.
TMRE is known as the insights event of the year, bringing together top market research experts and innovative thinkers. Attendees will have the chance to learn about new research methods, discover how to leverage AI for deeper consumer insights, and discuss the importance of keeping humanity at the core of market research.
Whether you’re a market researcher, business leader, marketing professional, or product developer, TMRE offers valuable insights and networking opportunities.
TMRE 2024: Insights Ignited
This year, Curion is excited to be presenting our expertise at the TMRE Conference alongside Nestlé.
Together, Nestlé and Curion reveal how they’re predicting consumer alienation and driving growth for billion-dollar FMCG brands through innovative product testing strategies.
Learn how a whole consumer outlook and strategic risk mitigation can keep your products on shelves and in consumers’ hearts for decades, even through the evolving market pressures.
Predicting Alienation with a Whole Consumer Perspective
There is a great deal of product innovation associated with keeping FMCG products on shelves and in consumers’ minds for years, decades, or even longer. After a product is launched and established in the marketplace, brands shift from the New Launch mindsets to Maintenance and Renovation mindsets, nurturing a different set of tactics to respond to marketplace pressures such as competition, supply chain disruption, consumer needs evolution, or other consumer and economic pressures. Strategic product testing is required to risk mitigate these changes and predict consumer alienation, adoption, or something between to guide brands through various lifecycle stages to renewed growth.
In this presentation, Nestlé will discuss their track record of billion-dollar brands that have been on shelves and in consumers’ hearts for decades or longer. Then, Nestlé and Curion will share how they partnered together to review and update risk mitigation strategies for product changes to the Beverage portfolios, leading to an official process change at Nestlé. Finally they will discuss the value of expanding alienation measurements beyond tactical quantitative information to a more wholistic consumer perspective.
Key Takeaways:
- Discover how Nestlé maintains billion-dollar brands on shelves for decades by adapting to evolving consumer needs and market pressures.
- Learn the importance of strategic product testing in predicting consumer alienation and driving brand growth.
- Explore how a holistic consumer perspective enhances risk mitigation strategies, leading to more effective product innovation in the beverage industry.
Secure your spot for this TMRE presentation
ET (Eastern Time, GMT-05:00)
Speakers:
- Michael Nestrud, PhD, VP, Research & Innovation
- Mike Coffel, Manager, CMI at Nestlé
Join the Conversation at TMRE!
Whether you’re attending TMRE or unable to join us this year, you can still engage with us. Reach out to us with your thoughts or questions. We’d love to connect and discuss how our work can impact the future of market research and consumer insights.
About The Market Research Event (TMRE)
For over 20 years, The Market Research Event has been instrumental as a key gathering point for consumer insights professionals, attracting thousands of innovative thinkers and industry leaders. This three-day conference focuses on exploring emerging trends in market research, sharing expertise, and fostering connections among attendees.
At TMRE, participants can engage in discussions about the latest research methods, learn from seasoned experts, and discover practical strategies to enhance their insights practices. The event provides a platform for both established professionals and newcomers.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
