Sales may crown the kings, but consumer perception reveals the true champions. Join Curion at Quirk’s London to find out which RTD vodka seltzers actually reign supreme, and why.
In a category fueled by hype, aesthetic, and convenience, Curion asks a critical question: “Are the Best-Selling RTD Vodka Seltzers Actually the Best-Liked?” With over 300 brands in the $21.1B RTD vodka seltzer market, product leaders like White Claw and Truly dominate the shelves, but do they dominate hearts?
Curion’s Neeta Yousaf and Malori Comer will reveal the results of a first-of-its-kind study that strips away branding and dives into the unfiltered sensory performance of top RTD vodka seltzers using Curion Score™, a proprietary tool powered by 1.5 billion data points. This blind test and category benchmarking revealed game-changing insights, including two 5-star products, surprising underdogs, and sensory cues that drive emotional loyalty.
This session will shake up what you think you know about the category and why it matters for product innovation, brand strategy, and consumer connection.
Event Presentation Details
Here’s what you’ll learn:
- How 5-star sensory experiences can come from unexpected brands.
- Why familiar names like Smirnoff and Absolut didn’t always stack up, and who did.
- How Curion Score™ uncovers a 40% gap in rank between products with similar “liking” scores.
- Why -196 by Suntory is a “must-watch” brand disrupting the RTD category with sensory excellence.
The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.
Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
