Join Curion’s Michael Nestrud, PhD. and Nestlé’s Lydia Lawless, Andrea Camaliche, and Audrey Burke at IIEX North America 2025 to see how Nestlé’s innovation teams cut through complexity and turns big ideas into successful products.
When innovation moves fast, it’s easy to lose the thread. Ideas get messy, research becomes reactive, and teams lose sight of the bigger picture. That’s why Nestlé R&D North America partnered with Curion to build structured thinking into their innovation process, giving teams a clear roadmap to follow from concept to launch.
In this session, Nestlé and Curion’s experts pull back the curtain on how tools like MECE frameworks and Decision Trees help them break down complex questions, sharpen research focus, and keep every project aligned with business goals and consumer needs.
If your innovation process feels scattered or reactive, this is your chance to see how structured thinking transforms the way teams develop, test, and refine ideas to lead to faster, clearer, and more confident go/no-go decisions.
Event Presentation Details
Here’s what you’ll learn:
- See how structured thinking helps Nestlé teams stay aligned with business goals, communicate their logic clearly, and keep projects on track.
- Learn how this structured approach helps cross-functional teams work smarter together, adapt faster, and stay aligned with evolving consumer needs.
- Discover how clear frameworks help teams uncover deeper consumer insights, leading to more targeted research and better final products.
IIEX North America, created by Greenbook, is where the insights industry’s top thinkers, innovators, and brands come together to push what’s next in research and consumer understanding. Since 2013, it’s been the go-to event for connecting cutting-edge technology, bold ideas, and real-world business needs, giving insights pros the tools and connections to stay ahead.
The IIEX conference drives the conversations shaping the future of insights, from emerging research methods to the latest tech and trends.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
