Built from a specialized study with 325 moisturizing skincare users, this high-impact report, valued at over $50k, is now available at a fraction of the cost.
- Strategic recommendations to close gaps and build brand preference.
- Comprehensive moisturizing skincare journey findings across 4 stages.
- In-home digital selfnographies uncovering behavioral insights.
- Quantitative survey findings from 325 skincare users (male and female).
- Gender-specific motivations, needs, and usage patterns.
- Unmet needs and gaps across 30+ product expectations.
- Behaviors shaping brand choice and repeat purchase.
- Shopping habits across mass, drugstore, and beauty specialty channels.
- The growing importance of wellness and health in the skincare category.
Mapping the Journey to Glow to identify meaningful moments that matter.
The $446B beauty and skincare market is growing fast, and so are consumer expectations. As the category evolves, men’s skincare is also surging, redefining what it means to show up and win in a space long dominated by female-centric narratives.
With more options than ever, what makes a moisturizing skincare product stand out, appeal to unique gender needs, drive repeat purchase, and build loyalty?
Curion’s latest study reveals the full skincare consumer journey, from what matters most at the shelf to gender specific differences that exist.
Backed by our advanced technologies and analytics, this exclusive report uncovers the most impactful moments along the journey, unique gender-based differences, and identification of gaps in the market where brands are underdelivering.
