With 6 functional soda brands tested on 450+ consumers nationwide, this powerful 67-page full report, normally valued at over $50k, includes:
- In-store mobile mission insights.
- Online survey results.
- CLT (Central Location Test) data.
- Competitive product performance using Curion Score™.
- Consumer sentiment analysis.
- Insights into context-driven appeal.
- Barriers to purchase.
- Taste vs. benefit trade-offs.
- Design feedback on packaging and claims.
- Behavioral takeaways from shoppers.
- Actionable recommendations.
Is your functional soda worth the hype, or do you need to rethink brand positioning for maximum impact?
The functional soda category is booming, with a projected 8.2% CAGR from 2024-2030. But are health-conscious consumers willing to compromise anything with their favorite sodas for a better-for-you boost?
Do shoppers expect functional sodas to taste as good as traditional ones? How does the in-store experience impact adoption?
Curion’s latest research reveals key purchase drivers, from taste perception to perceived efficacy, shaping functional soda success.
