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The Changing Consumer: Consumer Preferences That Drive Tomorrow’s Products

With a whirlwind of changing trends based on changing consumer preferences, it can be difficult to know where to focus new product developments and existing optimizations for the best results for your brand. That’s why it’s crucial for brands to continue to stay ahead of the curve and understand their consumer behaviors and preferences that hold the power to make or break repeat product purchases.

A Whole New (Digital) World: How can brands connect to consumers in an advanced digital realm?

How are different consumer activities being influenced by the rapid growth of technology and digitization of brands? Deep explorations into advanced digital technologies and solutions can bring brands closer to their target consumers.

Why Product Testing is the Key to Gaining Consumer Trust

Investing in robust testing processes helps brands to position themselves as true industry leaders.

AI-powered Personal Multisensory Experiences to Lead Future Beauty

There's a much bigger picture to the overall product sensory experience, encompassing facets of sustainability, personalization, inclusivity and multisensory input — many of which could be powered by AI.

The Art of Product Testing and Consumer Insights

Companies have multiple products at varying stages at any given time. Does your product truly fill a gap for your target audience? Are you launching the best version of your product? Where can your product be optimized? Through the art of product testing and consumer insights, we’re unveiling solutions behind 5 instrumental stages, from exploration to renovation, that exist across the product and consumer insights landscape.

Exploring the importance of new innovations in dairy foods

With the growing interest of plant-based alternatives, CPG brands are responding quickly to prioritize the development of plant-based dairy products. But does growing interest equal sales? Loyalty in the dairy category is mixed, with a large majority of U.S. consumers still preferring traditional dairy. There's a broader world of innovation that deserves recognition. Consumers are looking for something unique, and new products and strong competition are all clamoring for the best seat at the table.

Curion Explores AI Effectiveness To Advance The Connection Between People And Brands

Consumer-led industries are shifting toward Generative AI, from predicting market trends to enhancing consumer experiences. At Curion, we seek to understand how we can use AI to further our mission as an organization to better understand the consumer. Curion is embracing the support of AI to help us further interpret human behavior at scale as we continue to lead in this area.

Guardians of the Franchise: Safeguarding Success in the Competitive Landscape

Since launching a new product offers only one chance at success, optimizing it to its fullest potential becomes crucial. Franchise protection is the ultimate business objective in the realm of productivity testing. Brands must adopt a vigilant approach to product performance initiatives to mitigate risks stemming from product changes due to supply chain changes and cost optimizations.

A Better Way To Spill The Tea: A Controlled, Multi-Category Consumer Experiment To Assess Optimal Ways To Elicit Open Ended Feedback In Quantitative Surveys

Open-ended responses hold a distinctive power to unveil hidden insights that quantitative measures might miss. Curion ventured to explore the potential of modifying prompts for open-ended questions to influence the context of consumer responses. This research was selected by the Scientific Committee as a "Top Poster," representing the top 10% of all research presented at Pangborn 2023, showcasing its outstanding contribution to the field.

A Holistic Approach To Product Development Based On Emotion: A Skincare Example

Two leading factors - fragrance and skinfeel - behind consumer experience have the power to dictate whether a product is embraced or discarded. Research consistently reveals that positive emotions heighten product appeal, while negative feelings deter consumer interest. Blue California partnered with Curion to dive into the emotional landscape of skincare, guided by Russell's Circumplex Model, a large library of fragrance descriptors that formed the foundation for understanding consumer emotions.

The Importance Of Fragrance In Signaling Consumer Emotions Product Effectiveness & Supporting Product Development

While liking is crucial, it's only the tip of the fragrance iceberg. Companies are realizing that fragrance can be harnessed to communicate a range of emotions and functional benefits, thereby amplifying the impact of their products. The collaboration between Blue California and Curion dives deep to understand how leveraging fragrance-emotion relationships can revolutionize product development.

Developing A Food Product Using Merged Ideal Target Intensities From Kids and Adults

Imagine the task of designing a mac and cheese that both kids and adults savor. Each demographic brings unique preferences and sensitivities, making the challenge complex yet rewarding. The goal is not merely to build flavors but to orchestrate a winning product that resonates with every age group. The Kraft Heinz Company and Curion embarked on a mission to unlock the secrets of the perfect mac and cheese for all, using Curion’s Quantitative Descriptive Analysis (QDA®).
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