Joseph Jordan has been named Senior Vice President of Supply at Deerfield-based Curion, a state-of-the-art provider of consumer research and sensory testing for leading brands in the food & beverage, personal care, fragrance, and home care categories. Jordan brings over 20 years of experience in custom market research, building and developing tools and technologies in a variety of industries for start-ups and Inc. 500 companies.
Curion CEO Sean Bisceglia welcomes Jordan saying, “Recruiting is at the very heart of what we provide our clients. We rely on a robust pipeline of consumers to provide insights on the viability of new flavors and taste experiences before products go to market. We look forward to his transformative style as we expand our reach by leveraging new technologies that reach micro-demographics that will inform our clients ‘ as they test and launch product innovation.
Prior to joining Curion, Jordan served as SVP of Supply at Cint, a company focused on online insights exchange via a sophisticated SaaS platform. He was a pivotal member of The America’s executive leadership team, responsible for growth strategies of more than 300 partner relationships. Previous to this engagement he was VP of Panel Operations at Instantly, Inc. where he restructured and built a proprietary online and mobile audience of 12 million global consumers to align with strategic business goals defined by quality and performance requirements.
“I am excited to be a part of Curion’s vision,” says Jordan, “and I look forward to adding my signature to this vital endeavor. Consumer insights are the guidepost for all new product innovation. Creating a diverse pipeline and an efficient system to expand our database will be my first goal. I am thrilled to be part of this best-in-class team.”
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
