Quirk’s Names Curion a Top Company in Full-Service Research and Taste Test & Sensory Research
Curion, a leading product testing and consumer insights partner to the world’s top CPG, food and beverage, and personal care brands, has earned double honors from Quirk’s Media with being named a top company in both Full-Service Research and Taste Test & Sensory Research. This dual recognition reinforces Curion’s position as a trusted leader in sensory and consumer testing, product experience insights, and end-to-end research solutions that help brands bring winning products to market.
As a widely relied-upon resource in the market research industry, Quirk’s Media showcases the most respected companies in their annual rankings. Being included in these competitive lists demonstrates strong performance, proven methodologies, and consistent delivery of high-quality consumer insights.
Curion’s recognition in the Full-Service Research category reflects its ability to manage full project lifecycles from early concept exploration to in-market validation, using integrated qualitative and quantitative approaches designed to answer complex product and brand questions.
The recognition in Taste Test and Sensory Research underscores Curion’s roots and specializations in product and sensory science. For 50 years, Curion has shaped sensory evaluation standards, delivering data that helps brands optimize formulations, improve product quality, strengthen brand loyalty, and increase launch success.
These rankings highlight Curion’s expertise in sensory testing, consumer experience research, product benchmarking, emotional response measurement, and its exclusive products like Curion Score™ that give clients a predictive edge.
“These honors mean a lot because it reflects the trust our clients place in us and the passion our team brings to every project. Our purpose is to help brands create products people love, and this shows that purpose in action.”
As brands face fast-moving consumer expectations, competitive pressure, and rising demand for reliable data, Curion continues to stand out as a go-to insights partner for innovation, product testing, sensory, and experience measurement.
Ask how our expertise in product and sensory science can strengthen your next launch.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.