August 17–21, 2025 | Philadelphia, PA
Pennsylvania Convention Center
The 16th Pangborn Sensory Science Symposium is where sensory science professionals from around the world gather to connect disciplines, share research, and push boundaries across food, beverage, healthcare, and beyond.
This year’s theme, “Connecting Senses and Minds,” spotlights how cross-functional collaboration drives impactful sensory and consumer insights.
We’re proud to be part of it.
Scientific Posters
Join us during both Poster Session #1 (Monday, August 18) and Poster Session #2 (Wednesday, August 20) in Hall E (Level 200) from 14:00–15:30 to explore our latest research:
Poster #271
Descriptive Differences: A Comparative Evaluation of Descriptive Methodologies to Determine Attributes Driving Consumer Liking for Meat Sticks
Authors: Shilpa Samant (Curion), Isabelle Huang (Curion), Tony Gualtieri (Curion), Tom Carr (Carr Consulting)
Poster #292
Structured Thinking Tools Improve Research Outcomes: A Data-Based Analysis
Authors: Shilpa Samant (Curion), Lydia Lawless (Nestlé), Carlos Armas Aleman (Nestlé)
Poster #391
So You Say a CLT Lacks Context? Introducing Context into CLTs for More HUT-like Research Findings in the Fragrance Category
Authors: Neeta Yousaf (Curion), Tara Biuso (Curion), Jennifer Balestra (Reckitt), Stephen Lillford (Reckitt)
Poster #556
Comparing Consumer-Driven Choice-Based and QDA Methods for Product Optimization in Plant-Based Meats
Authors: Rachel Orona (Curion), Isabelle Huang (Curion), Nikki Young (Impossible Foods)
Poster #557
Creating a Signature Scent: Differentiating Premium Horse Feed in the U.S. and Mexico Through a Multi-Phase Sensory and Consumer Research Approach
Authors: Xiaorong Su (Cargill), Stacy Shaleen (Cargill), Tomas Gilbert (Curion)
Curion Workshop + Breakfast
Tuesday, August 19 | 7:30–8:30 AM
Room 120 AB (Level 100)
In this workshop, Curion and our partners will walk through how brands can co-create various sensorial cues to build trust, drive preference, and signal effectiveness across categories as diverse as horse feed and OTC health products.
Presenters:
Xiaorong Su (Cargill)
Nur Filzah Nadiah (Reckitt)
Tomás Gilbert (Curion)
Neeta Yousaf (Curion)
Shilpa Samant (Curion)
Book a Meeting with Curion at Pangborn
Want to discuss your next product, testing challenge, or sensory research goals? Let’s meet in Philly.
Fill out the form below and we’ll be in touch to schedule time.
The 16th Pangborn Sensory Science Symposium brings together researchers and practitioners from around the world to explore the evolving world of sensory and consumer science. Join thousands of attendees to explore how sensory insights are changing the way we eat, feel, and experience the world around us.
This year’s topics include:
Non-food sensory & consumer science
Sensory methodology & perception
Artisan products and emerging populations
Sensometrics, AI, and data science
Texture, oral processing, and health intersections
Human-machine sensory interfaces
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
