Curion, a leading product and market insights company, is excited to announce a new strategic partnership with Woxi, a cutting-edge company specializing in innovation predictive analytics. This collaboration marks a significant step forward in Curion’s ability to support clients’ product development and market success.

Woxi is a truly disruptive platform that enables real-time sales predictions at every stage, for every initiative in the pipeline, using the preferred insights and data clients already own. Woxi’s industry-leading framework is focused on what matters most: the universal drivers of innovation sales. The partnership will integrate Curion’s expertise in product and market insights with Woxi’s advanced predictive analytics.

Curion’s data and insights will become a preferred key metric for the Product Experience pillar in Woxi’s innovation framework, providing a holistic and reliable measure of product performance and potential success, exclusively for Woxi subscribers.

“We are excited to partner with Woxi and enhance our ability to provide our clients with deeper insights into their products’ market potential,” said Keren Novack, President at Curion. “This collaboration allows us to offer an even deeper understanding and clear view of product readiness, combining our extensive testing data with Woxi’s sophisticated predictive analytics.”

Curion is a Woxi Ready™ partner, with services optimized to inform the Product Experience driver of Woxi’s innovation framework. Together, we offer a frictionless client experience with seamless data exchange between partners and automatic publishing of research in the Woxi platform.

“Everyone knows that one of the most important drivers of long-term innovation success is strong product experience. We’re excited to partner with Curion as they bring together novel methodologies/technologies and a rich history in sensory science,” says Chris Adrien, Founder and CEO at Woxi. “Their XP Xperience Performance platform gives clients the flexibility to engage at any stage of the product development process which perfectly aligns with Woxi’s flexible approach to forecasting every initiative at every stage of development.”

This partnership highlights an exciting opportunity for Curion to expand its capabilities and offer even more value to its clients. By combining Curion’s accurate and reliable product testing data with Woxi’s predictive analytics, the company is positioned to continue shaping successful product launches across various industries.

About Woxi:

Woxi is a next generation predictive analytics platform for innovation decision makers. We help drive better innovation decision making by enabling instantaneous sales predictions and ‘what if’ scenario planning, for every initiative, at every stage of the development process, using the preferred insights and data our clients already own. Woxi is a global innovation company, building industry-leading frameworks, models, and software. We are modern, agile product development specialists with decades of experience in new product innovation. We work with the largest multinational companies and help teams make better innovation decisions through prediction.

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.

An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.