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Is the Allure of the First Bite Still Good to the Last Bite?

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Tomás Gilbert

Director, Strategic Market Insights
Tomás an expert moderator, ethnographer, and research consultant, unique for his diverse background and genuine skills.

Biography

Tomás began his career as a Market Researcher more than 15 years ago and has led several research projects for renowned fortune 500 companies in research roles on the client, agency, and supplier side.

He has led a variety of qualitative and quantitative methodologies including focus groups, IDI’s, ethnographies, ideation and facilitation sessions, online interviews, bulletin boards, consumer connect immersions, empathy journeys, in English and Spanish, as well as multi-cultural research projects with African Americans and Asian Americans.

Tomás is originally from Buenos Aires, Argentina, and possess a fully bilingual and bicultural personality and education, as well as extensive living abroad and volunteer experiences that have given him an open-minded, empathetic, and global approach to research.

He holds a Bachelor of Arts degree in Marketing, Communication and Spanish from Elmhurst University.

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