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Is the Allure of the First Bite Still Good to the Last Bite?

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Tiffany Grube

Director, Strategic Market Insights
Tiffany has creatively translated business objectives into meaningful research design, discussion facilitation and delivered fresh, actionable insights for clients.

Biography

For more than 8 years, Tiffany has creatively translated business objectives into meaningful research design, discussion facilitation and delivered fresh, actionable insights for clients.
 
She has a reputation for quickly building trust and empathy with participants and has worked with a range of audience types including business industry experts, moms, Gen Z, and children of all ages.
 
She has led over 800 qualitative research sessions in a variety of formats including IDIs, focus groups, shop-alongs, in-context ethnographies and online community boards.
 
Tiffany graduated from the University of Wisconsin with a B.A in Marketing,  earned an M.B.A from the University of Minnesota and is a Burke certified moderator.
 
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