Rachel Buss

AVP, Strategic Product Insights
Rachel brings extensive sensory and consumer end-to-end qualitative and quantitative testing experience and building meticulous studies that form dynamic product narratives.


Rachel is an experienced end-to-end qualitative and quantitative consumer researcher with experience executing all phases of sensory-centric consumer testing for CPG companies of all sizes. Rachel is a RIVA trained moderator and is highly skilled in building and maintaining dedicated, qualitative consumer groups for her clients. Rachel holds a Master of Science in Food Science and Human Nutrition from the University of Illinois with a heavy emphasis in her studies on sensory science and a Bachelor of Science from Nebraska Wesleyan University in Chemistry.