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Your New Action Standard

Utilizing a vast database of 1.5 billion data points, the Curion Score™ evaluates product performance within the complete category context, incorporating a greater set of product performance indicators to provide a comprehensive metric that empowers your decision making process.

Quantify your competitive advantage

Unlock product insights beyond a single study

Great product experiences lead to repeat purchase

Our mission is to lead clients to create and develop products that make a meaningful impact in the lives of consumers, fostering repeated purchases.

Traditional benchmarking and OAL still left clients asking, “Is my product good enough?” Recognizing the significance of a stellar product experience during product launches, we developed the Curion Score™, delivering a comprehensive product performance score to elevate your product goals to new heights.

How it works

Define

Define the category and key benchmark products to field study.

Score

Employ proprietary technology to distill results – the Curion Score.

Benchmark

Benchmark the Curion Score against other tested products.

Deliver

Deliver the Curion Score with category percentiles and actionable insights.

At Your Fingertips

Leverage more of your data and insights collected from your research study.

With access to data assets beyond your single study, see how your product stacks up to the competition.

At the center of any repeat purchase decision is a good product.

Introducing Curion Score PULSE™: Fast. Affordable. Actionable.

Built on the trusted Curion Score™ methodology, Curion Score PULSE™ is an agile product benchmarking tool that delivers fast, accurate insights that empower smarter decisions.

Whether you’re launching a new product, tracking market performance, or refreshing an old favorite, Curion Score PULSE™ provides the speed, depth, and reliability you need.

Backed by over 1.5 billion data points, it combines flexible testing methods like CLT and IHUT with category benchmarks to uncover strengths and opportunities, helping brands stay ahead with confidence.

Crowning Top Category Performers

Product leaders don't always align with product performance

Find out what the fizz is all about in our Curion Score™ RTD Vodka Seltzer study

Some new players are giving the big names a run for their money. In fact, a fresh face in the market scored 5 stars, placing them at the top of the category and beating out the industry giants. 
Curion Score RTD Vodka Seltzer study photo

Curion Score™ Unpacks The Buzz Around RTD Vodka Seltzers

Case Studies

Any category, any benchmark, any objective, anytime.

Traditional measures lacked the robustness that Curion Score™ was able to provide. These insights revealed that a successful product wasn’t about changing everything, but about dialing in the right combination of each component which matters as much as the final build.

Curion Chicken Sandwich Curion Score

Curion Score ™ Rescues a Spicy Chicken Sandwich from a Flop to a Star Performer

Reach out to learn more

We’re passionate about building customized solutions that align with your unique business needs. The first step of the process is to hear more about who you are, your product, goals, and budget, then make an informed recommendation perfectly tailored for you. Fill in your information below, and we’ll reach out shortly.