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The Successful Attributes of Ready-To-Drink Alcohol Seltzers

Listen as Curion’s Michael Nestrud reveals key drivers of RTD vodka seltzer success in this Beverage Industry Magazine podcast. Discover what top brands are getting right.

Explore the inside story on what’s driving success in the RTD vodka seltzer market.

In this podcast episode with Beverage Industry Magazine, Curion’s VP of Research and Innovation, Michael Nestrud, PhD., breaks down the latest results from our Curion Score™ study to uncover which brands are leading the pack.

From product performance insights to the traits that keep customers coming back, this is a must-listen for anyone looking to get ahead in this fast-growing category.