JOHNS CREEK, GA – Curion Holdings LLC, an award-winning, full-service product and packaging consumer insights firm, is thrilled to announce significant upgrades to its Johns Creek consumer center. These enhancements will position Curion to even better serve the research needs of its clients in the Atlanta metro area.
Consumer Center Unveils a Modernized Research Experience
The Johns Creek consumer center – boasting a spacious 20,000 square foot footprint – will receive a complete makeover. Here’s a glimpse into what awaits clients and participants:
- All-New Finishes: A fresh and modern aesthetic will greet visitors throughout the center.
- Expanded Testing Capabilities: Three dedicated test kitchens will be available – one commercial and two residential – to accommodate a wider range of research projects.
- Introducing Lifestyle Suites: Curion is thrilled to unveil our groundbreaking, state-of-the-art Lifestyle Suites. These versatile suites feature a hi-tech odor-purging system to ensure a controlled environment, as well as a multi-functional space for testing fragrance and beyond. The Suites support a multitude of product evaluations surrounding personal care, hair care, and cosmetic products that deliver precise results needed for brands to innovate with confidence.
- Enhanced Client Observation: Each of the three product testing rooms will feature dedicated client viewing lounges equipped with state-of-the-art audio/visual capabilities, allowing clients to observe research sessions in real-time and gain deeper insights.
- Focus Group Flexibility: Two dedicated focus group rooms will be available, each equipped with client viewing lounges and cutting-edge audio/visual technology.
- Private Client Huddle Rooms: Several private rooms for confidential discussions and collaboration.
Strengthening Client and Consumer Experience
“These upgrades at the Johns Creek consumer testing center underscore our commitment to providing clients with the most advanced research environment and enhancing the participant experience,” said Steve Jungmann, CEO of Curion. “The new features will allow us to conduct a wider range of studies with greater efficiency and create a more comfortable and engaging atmosphere for everyone involved.”
Phased Consumer Center Renovations Ensure Seamless Operations
The upgrades will be implemented in two phases to minimize disruption. Importantly, the consumer center will remain open and operational throughout both phases.
- Phase 1, to be completed by the end of September 2024: This initial phase focuses on creating new testing and observation areas, including a prep kitchen, client viewing rooms, and a relocated focus group space.
- Phase 2, to be completed by April 2025: This phase will involve renovations to the existing commercial kitchen, prep kitchen expansion, and the addition of dedicated fragrance testing areas with individual booths and a high-tech odor-purging system. Additionally, a private client huddle room will be created for focused collaboration. Staff workspaces will also be refreshed to enhance their work environment.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
