DEERFIELD, IL — Curion, a leader in consumer insights and product research, is proud to announce the launch of Poll PULSE, the latest addition to its PULSE solutions—a suite of agile research capabilities and rapid consumer insights solutions designed for fast, data-driven decision-making.
In the CPG industry, 88% of executives struggle to stay relevant as speed-to-market pressures grow, and 50% say testing new products is harder than three years ago. As consumer expectations are quickly evolving, the need for fast, data-driven insights are critical for brands to drive innovation and stay competitive in their category.
Poll PULSE enables brands across a wide range of sectors, including food & beverage, beauty, home care, restaurants, durable goods, and alcohol & spirits, to capture real-time consumer sentiment through single-question surveys sent to Curion’s proprietary database of 550,000+ consumers nationwide. With a next-day turnaround and detailed demographic breakdowns, businesses can access quick, actionable insights to inform their strategies.
"In today’s fast-moving market, brands can’t afford to guess. They need data they can trust, and they need it now. Poll PULSE empowers brands with rapid insights, giving them the confidence to make decisions, refine strategies, and stay ahead of shifting consumer demands, all within hours, not weeks."
Key benefits of Poll PULSE:
- Speed & Scale: Minimum 2,500 responses within 24 hours from a diverse U.S. consumer base.
- Subscription Model: Flexible pricing with single-question, bundled, and annual options to support ongoing insights.
- Comprehensive Data: Responses include demographic insights (age, gender, income, location) to enhance decision-making.
- Seamless Integration: Poll PULSE fits within Curion’s broader PULSE solutions, ensuring brands can transition seamlessly from quick polls to in-depth product and market research.
Poll PULSE is ideal for:
- Pre-research hypothesis testing before larger studies.
- Product and feature optimization based on real-time feedback.
- Marketing and promotional evaluation to gauge effectiveness.
- Trend identification to stay ahead of market shifts.
- Brand perception tracking to monitor consumer sentiment over time.
With Poll PULSE, Curion continues to redefine how brands access, interpret, and act on consumer insights. Companies looking for fast, reliable, and cost-effective research can now leverage Poll PULSE to gain rapid consumer insights a competitive edge in an evolving marketplace.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
