Joseph Jordan has been named Senior Vice President of Supply at Deerfield-based Curion, http://www.curioninsights.com, a state-of-the-art provider of consumer research and sensory testing for leading brands in the food & beverage, personal care, fragrance, and home care categories. Jordan brings over 20 years of experience in custom market research, building and developing tools and technologies in a variety of industries for start-ups and Inc. 500 companies.
Curion CEO Sean Bisceglia welcomes Jordan saying, “Recruiting is at the very heart of what we provide our clients. We rely on a robust pipeline of consumers to provide insights on the viability of new flavors and taste experiences before products go to market. We look forward to his transformative style as we expand our reach by leveraging new technologies that reach micro-demographics that will inform our clients ‘ as they test and launch product innovation.
Prior to joining Curion, Jordan served as SVP of Supply at Cint, a company focused on online insights exchange via a sophisticated SaaS platform. He was a pivotal member of The America’s executive leadership team, responsible for growth strategies of more than 300 partner relationships. Previous to this engagement he was VP of Panel Operations at Instantly, Inc. where he restructured and built a proprietary online and mobile audience of 12 million global consumers to align with strategic business goals defined by quality and performance requirements.
“I am excited to be a part of Curion’s vision,” says Jordan, “and I look forward to adding my signature to this vital endeavor. Consumer insights are the guidepost for all new product innovation. Creating a diverse pipeline and an efficient system to expand our database will be my first goal. I am thrilled to be part of this best-in-class team.”
Curion is a leader in sensory and consumer product research to top companies across the United States. In 2018 alone, the company tested 97,000 consumers for 25 leading brands. Their insights provide a wealth of data such as product readiness for launch, consumer purchase decision process, key attributes for optimization, market and demographic opportunity, flavor and texture profiles, competitive landscape and more. Curion was formed with the merger of Q Research Solutions and Tragon Corp.
Lisa Spathis, Lisa Spathis Public Relations, Inc.,