Alyssa Hayes has been named Vice President of Data and Consumer Insights for Chicago-based Curion. Curion is a leading provider of consumer research and product sensory testing for both legacy and challenger brands in the food and beverage, personal care, fragrance, and home care categories.
Hayes is an experienced leader of data and research and has a history of providing insights that are used to drive decisions throughout organizations.
According to Curion CEO, Sean Bisceglia, “Our clients include legacy and emerging brands, all seeking to launch products that disrupt their respective categories and build loyalty. Alyssa has a track record of providing insights that are used to drive decisions throughout organizations. Her passion for data decision making, collaboration, building cross-functional relationships and establishing and growing strong teams will serve Curion well.” Continues Bisceglia, “As the future of sensory product testing is replaced with big data, Alyssa will help to guide Curion through this evolution and build a process that will be second to none in the industry for our clients and help them to utilize data as an accurate and measurable indicator.”
At Curion, Hayes will lead her team with a focus on delivering insights and strategic recommendations to clients. She will immediately create a team that will provide the best analytics, but above all, streamline the process and drive efficiency in the company’s data services and analytics teams.
Prior to joining Curion, Hayes worked at Gogo and served as their Senior Director of Data Strategy and Insights. While there, she led a team responsible for delivering insights and recommendations leveraging database analytics, web analytics, and qualitative and quantitative research findings. Additionally, she improved the organization’s insights and decision-making capabilities by establishing an internally managed customer panel used for ad-hoc monthly research projects.
“I am excited to be a part of Curion’s vision,” says Hayes, “and I look forward to adding my signature to this vital endeavor. Consumer insights are the guidepost for all new product innovation. As Curion is poised to become the number 1 sensory and consumer insights company in the world, we must provide our clients with meaningful insights powered by quality data that my team will deliver.” Continues Hayes, ” I am thrilled to be part of this best-in-class company.”
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
