CHICAGO, Aug. 28, 2019
– In an effort to keep up with their explosive growth and new initiatives, Deerfield based Curion, a leader in sensory and consumer product research and serves Fortune 500 and other blue-chip CPG customers in the food & beverage, personal care, fragrance and home & fabric industries, has hired 35 new employees since the beginning of 2019. Under the direction of CEO Sean Bisceglia, who joined the company in November 2018, Curion has introduced a number of new initiatives including eFive ™, a product that quickly delivers reliable consumer insights and is both affordable for emerging brands and positioned to be part of the agile development process that large CPG companies require. S2P followed, where Curion evaluates features that are important to maximizing liking and integrate product, packaging and positioning to reinforce each other. The latest innovation is Life Labs™, an initiative that tests products to gain consumer insights in a real-life environment. These services have fueled the company’s need to bring on seasoned experts in a number of different departments throughout the organization.
According to Bisceglia, “Curion is moving in innovative directions very quickly. We have recently introduced eFive ™ and Life Labs™ to our offerings. With our services for our customers expanding and the increasing number of industries we are serving, our internal staff needs to be broad-based and stacked with leaders in all areas of concentration. We have hired outside of our industry to add invaluable insight and perspective as Curion continues to evolve. Says Bisceglia, “We have brought in professionals from leading Fortune 500 companies, including leading data companies and airlines as we need support to continue our growth and continue to develop and introduce new products. These additions to our company will ensure that we can provide our clients with the most exceptional talent across the industry.”
The largest increase for Curion in hires has been in the Sales, Analytics and Marketing teams. This investment has already paid off as Curion has recently been recognized for their marketing efforts for several campaigns, including the Association of Marketing and Communication Professionals as dotCOMM award winners and through the Summit International Awards organization as Summit Creative Award winners.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
