Moments That Matter:
Where Consumers Buy—and Buy Again
Every year, 30,000 new products launch. 95% fail to meet sales targets. The brutal truth? What wins in the lab doesn’t always win in the market. Winning brands understand that gap and how to fill it.
Controlled tests can tell you:
✓ When a product formulation is optimized
✓When consumers prefer it 8 out of 10 times
✓ Which of two formulas to launch
Controlled tests can’t tell you:
✗ How your product performs when a competitor’s promotion is three feet away
✗ What happens when rushed parents have 30 seconds to decide
✗ Why satisfaction plummets when consumers use your product in their chaotic kitchens
The most successful brands have cracked the code: They know the critical moments that determine whether consumers buy—and buy again. These moments happen in stores, restaurants, and homes.
In this exclusive 45-minute session, you’ll discover how we captured authentic consumer behavior for CPG, restaurant, and beauty brands.
You’ll see examples of:
- The perception and communication barriers at shelf that prevent trial for functional beverages
- The gap between trial and repeat behavior that value menus don’t solve for casual dining
- The different discovery patterns and decision triggers of men and women shopping for skincare.
