Live Panel | April 16, 2026 | 12:00 PM | Hyatt Regency O’Hare Chicago
Join us for a timely, insight-packed session at Quirk’s Chicago 2026 that explores how leading food and beverage brands are adapting their product development and innovation strategies in response to the growing impact of GLP-1 medications on consumer behavior.
Breaking through the (food) noise: How Perdue and PepsiCo are navigating the impact of GLP-1s on product development
GLP-1 medications are reshaping how many consumers think about food – altering appetite, portion sizes, cravings and even the role food plays in daily life. For food and beverage brands, the implications are profound.
Curion will lead a dynamic session featuring leaders from Perdue Farms and PepsiCo who will offer unique consumer insights and sensory product testing perspectives. We’ll discuss how GLP-1s are impacting consumption habits, daily rituals and nutrition needs and what it all means for brands who must innovate to stay relevant with GLP-1 users.
Here’s what you’ll learn:
- Evolve or get left behind: Research teams and brand leaders must thoughtfully adapt their insights and innovation strategies to keep pace with evolving consumer realities.
- The GLP-1 effect: Functional ingredients, portion sizes, texture and more are key considerations when developing foods to meet GLP-1 users’ needs.
- Keep it real: The product and consumer research approaches that can help brands understand GLP-1 consumers’ preferences and behaviors, ensuring honest feedback.
The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.
Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.