A splash of flavor in product testing excites new developments in beverages.
Curion’s Director of Client Services, Rebecca Maine, partnered alongside The Kraft Heinz Company’s R&D Sensory Scientist Samantha Farmer at Quirks Chicago 2023 in our session:
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that consumers love.
During this session, we unveiled how our hybrid process combining exploratory qualitative research with robust quantitative consumer feedback delivers the most complete understanding of how to design a product successfully in days, not months nor years. This will ensure that you get to market while the insight still resonates, not missing the trend due to long, costly, iterative research cycles.
Watch the session on how Gen Z’s preferences were pouring out of this study, resulting in maximal thirst-quenching opportunities for Kraft and their consumers!
Key takeaways:
- Hybrid research is required to keep up with the pace of today’s consumer and the challenging timelines of innovation.
- Co-creation helps us rapidly identify optimal levels of key product attributes, e.g. color and flavor, giving consumers a metaphorical seat at the lab bench.
- Learn how you can increase brand loyalty and repeat purchase with your consumers by nailing the product the first time.
About Quirks:
The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.
Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
