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Curion Intelligence Reports: Casual Dining Edition

Table for more: What’s influencing today’s casual dining choices?

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A Curion Exclusive Study

We talked to 600+ diners nationwide and put 12 top casual dining brands to the test. Get the data-driven playbook to help your brand win over guests and keep them coming back.

  • Strategic recommendations to drive return visits.
  • Real-time dine-in assessments across food, service, and atmosphere.
  • Product performance of 3 competing cheeseburgers using Curion Score™.
  • MaxDiff analysis of drivers and priorities.
  • Key Driver Analysis for brand consideration and loyalty.
  • Brand perception mapping across 12 leading casual dining restaurants.
  • Deep dive into value menu expectations, preferences, and effectiveness.
  • Whitespace and emotional motivators.

In the seat. Eat. Repeat. What brings guests back?

Fill out this form for a preview of our report.

About Curion

Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.

An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.

Curion: Customer Insights. Delivered

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