Meet us at Quirk’s Chicago to hear Curion and Mars Wrigley’s session on gaining true market and category understanding without spending more. Our Curion session will be at 12:00-12:30pm in Room 2.
Here’s what we’ll be covering:
In the world of product testing, the ability to contextualize consumer product experience to the category has been an elusive goal. Often times insights professionals are handcuffed to making important product performance decisions with only the context of a single study. Curion has developed a first-of-its-kind category benchmarking approach that allows insights professionals to assess prototype and product performance against millions of product performance measures. Curion and Mars Wrigley Confectionery will present a case study on the use of Curion’s benchmarking approach, the Curion Score, to uncover new insights about recent innovations in the chocolate category.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
