Rachel Buss

VP, Strategic Insights
Rachel brings extensive sensory and consumer end-to-end qualitative and quantitative testing experience and building meticulous studies that form dynamic product narratives.

Biography

Rachel is Vice President of Strategic Insights at Curion and a leading voice on how consumer behavior is reshaping the Restaurant world. With more than 15 years of experience in consumer research, she helps restaurant and foodservice brands close the say-do gap.

Her perspective connects controlled testing with real world performance, translating data into clear, practical takeaways operators can use to refine menus, strengthen innovation, and respond to shifts like GLP-1 usage, changing dayparts, and evolving value expectations. Rachel brings a mix of academic rigor, industry experience, and frontline insight into how brands can stay relevant as the definition of dining out continues to expand.