When it comes to adapting to ever-changing consumer preferences, food and beverage companies often exercise one of these options:
1) Change their ingredients in current products to make them healthier, more innovative, or fitting of a new trend or offering
2) Internally develop new products – with all the R&D, marketing, and innovation budgets and time to do so Or,
3) Acquire or merge with a younger company with their finger already on the new product or channel.
The role of acquisitions in the growth of a big brand and a small brand can often be crucial to their long-term success. But, the relationship between those players – and how they wield that capital and their new relationship over time can be even more important.
Join us for a conversation exploring growth capital, the current acquisition space, and the role that the big brand – small brand relationship development plays during our final Founders Series conversation for 2020.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
