We are ecstatic to announce that Keren Novack has been promoted from Vice President of Client Services for the Midwest to President at Chicago based, Curion, the world class consumer insights and sensory company that accelerates client businesses by providing powerful, actionable consumer data for Fortune 500 and other blue-chip companies in the food and beverage, personal care, fine fragrance and home and fabric care industries.
In her new role as President, Novack will be responsible for providing strategic direction for existing client business, as well as Curion’s own operations. She will be leading the company’s regional VP’s to drive revenue, staffing, and client satisfaction.
Keren’s long career at Curion began 11 years ago as a Sensory and Consumer Insights Manager, where she designed and managed research projects for top CPG clients. In her role as VP of Client Services for the Midwest, Keren spearheaded Curion’s account management team to drive and expand innovations in research for the company’s entire Midwest client base. An inspiring, true subject matter expert in the industry, Keren has a strong history of building QDA panels and speaking at events that include Quirks NYC, Quirks Chicago, and Insights NEXT, just to name a few. Her breadth of knowledge spans industries and her portfolio is second to none. Through her immense expertise and established leadership, the team has been able to expand their client portfolio and far surpass revenue targets for the region. We are extremely excited to see how she uses her expertise to innovate and bring clients the solutions they need to meet the ever-changing needs of the industry.
Sean Bisceglia, CEO of Curion, states, “Keren has been bringing agility and innovation to research throughout her 11-year tenure with Curion. She has supported some of the largest CPG brands, bringing robust ideas and methods to the forefront while training team members and growing talent. As we continue our growth into 2021, Keren’s experience will be invaluable in leading the company forward.”
“I have been passionate about this company since the day I started in September 2009,” says Novack. “On that day I saw something special, it lit a spark in me that that is stronger today than it ever was. I have a deep appreciation for our industry, our clients and this organization,” she continues. “In the past two years under Sean’s leadership we have experienced a period of tremendous growth and I’m thrilled to be able to grow my career as President of Curion.”
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
