Inside the Product Testing Strategies of Sonic Drive-In and Rich’s
Great products don’t just need to perform—they need to connect. But how do you decide when to test in a controlled environment versus the unpredictable reality of how people actually discover, purchase, and experience products in their everyday lives?
Whether you’re launching a new menu item, reformulating a beauty product, or introducing packaged goods to market, testing for blind spots in the chaos of real stores, with real consumers and real competitive noise, reveals insights for in-market product success.
Join our panel of industry leaders as they share the decision-making frameworks they use. You’ll walk away with practical guidance you can immediately apply across food service, CPG, beauty, personal care, alcohol, durables, and beyond, learning how leading brands balance control with authenticity to capture the insights that drive product success.
You’ll hear firsthand:
- When to choose controlled testing vs. real-world context across the product journey
- Real examples where inMarket revealed what controlled testing missed (and vice versa)
- Practical frameworks for matching methodology to research objectives
