With 6 apple-flavored whiskey brands tested on 450+ consumers nationwide, this powerful 84-page report, valued at over $50K, includes:
Quantitative online survey data from 300+ flavored whiskey drinkers.
Blinded CLT (Central Location Test) product evaluations.
Competitive product performance using Curion Score™.
Implicit Association Testing.
MaxDiff analysis of flavor and purchase drivers.
Consumer segmentation.
Usage patterns, drink occasions, and discovery channels.
Brand and flavor awareness rankings.
Barriers to more frequent flavored whiskey consumption.
Emotional motivators and desired experiences.
Actionable recommendations.
Is your flavored whiskey winning, or getting lost on the shelf?
Flavored whiskey is exploding, up 34% in sales since 2019. But with so many choices, what makes a flavored whiskey the one consumers actually buy, love, and come back for?
Is it the flavor, the smoothness, the brand story, or something deeper? How do their choices vary by occasion?
Curion’s latest research breaks down flavored whiskeys to see exactly what drives sales. Inside this full report, you’ll see our exclusive insights, revealing the emotions and sensory experiences that turn a flavored whiskey from “just another option” into the go-to choice.
