The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.
Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.
Curion’s VP of Strategic Accounts, Michael Nestrud PhD, speaks alongside Krusteaz’s Sensory Manager Regan Javier at Quirks LA 2023 in our session:
Quirks LA 2023: Learn before you launch: Reshape your productivity and minimize risk with Curion Score™
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come back flat due to the compression we are seeing in the industry of survey ratings in product tests. This study was no different but the Curion Score revealed a clear winning product. By leveraging a deep historical database, The Curion Score™ provided additional insight to show clear differentiations on which products were and were not performing up to expectations, de-risking the investment to move to a new manufacturing strategy.
Watch this speaking session to learn more about how the new Curion Score tool derisks productivity and product change strategies inside companies like Krusteaz.
Key takeaways:
- The Curion Score™ product benchmarking tool provides a holistic view of product performance in a single yet powerful metric, giving greater insight and meaningful product differentiation.
- Take the risk out of cost-saving initiatives and productivity changes by giving your product a benchmark of its category with consistency throughout the database.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
