Consumers’ needs and frustrations: The meat and potatoes of innovation
If companies asked consumers what they want, they’d lack the foresight and vision to provide truly revolutionary product ideas.
The Jobs to be Done methodology uncovers consumers’ instinctive, basal desires by focusing on what they want to accomplish.
We’re digging into how brands can leverage JTBD to bridge consumer needs and innovation.
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Curion’s Innovation, Insights, and Impact whitepaper series is here!
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Meet Curion
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
