Context and emotion are king: the universal human experiences shaping consumers’ product journeys
It’s impossible to separate consumer testers from their memories, emotions, and associations.
We’re addressing how consumer research can either offset or embrace implicit consumer bias to uncover pivotal insight and how Curion’s methodologies ensure alignment with our clients’ goals.
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Curion’s Innovation, Insights, and Impact whitepaper series is here!
Fill out the form below to download our whitepaper “How Emotions and Context Shape Consumer’s Product Experience.”
Meet Curion
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
