Theresa Farrell

Director, Strategic Product Insights
A true qualitative and quantitative research expert, Theresa leverages her extensive client-side experience and insights acumen to bridge the gap between clients and their consumers.


An experienced end-to-end qualitative and quantitative consumer researcher, Theresa executes all phases consumer testing for CPG companies of all sizes. Theresa has spent much of her consumer insights career on client side supporting innovation and marketing initiatives for brands like Kleenex, Kotex, Glade and Ziploc. Her creative problem solving ability in tandem with her insights expertise provides critical perspective into newly developed capabilities and projects. Theresa is also known for her ability to bring the consumer’s voice into key business decisions, better informing clients to align with their consumers’ needs. Armed with Theresa’s insight, clients create elevated products that deliver repeatable delight.