Since joining in 2011, Kristy’s passion for making meaningful connections with consumers has been at the core of her research philosophy. She uses quantitative methodologies to help clients answer their immediate marketing questions, while also promoting big picture thinking that will inform a brand’s long-term strategy. Kristy specializes in visual analytics that stimulate critical thinking and weave a clear and compelling story that makes it easier for clients to share results and inspire change. Kristy holds a B.A. in Interdisciplinary Studies with a focus in Marketing from the University of Michigan.