Katie Fellows

SVP, Strategic Product Insights
With 15 years of sensory and consumer science experience, Katie specializes in creating strategic research plans based on business objectives and designing custom insight methodologies that propel growth.


Katie has over 15 years of sensory and consumer science experience with leading food & beverage companies. She is highly skilled in strategic research planning focused on understanding project objectives to drive business decisions. Katie has expertise in a wide variety of qualitative and quantitative sensory and consumer research methods, which she leverages to provide actionable insights at all phases of the product development lifecycle. She is also a trained QDA panel moderator. Katie received her MBA from Roosevelt University and her BS from Eastern Illinois University. She also holds a certificate in Sensory & Consumer Science from UC Davis.