Inga Verbicka

Director, Strategic Product Insights
With over a decade in consumer and sensory insights across CPG, fragrance, and flavor industries, Inga turns data into strategies that drive growth and innovation. Combining curiosity with strategic focus, she uncovers insights that connect brands to real consumer needs and fuel purposeful innovation.
Inga_Verbicka

Biography

With over a decade of experience, Inga is a seasoned Consumer, Market, and Sensory Insights Researcher who is passionate about turning data into actionable insights that drive business growth. Having worked on both brand and vendor sides in the CPG and Fragrance/Flavor industries, she has a comprehensive understanding of how insights are leveraged to ensure brand success, making her a valuable partner in designing impactful research.

Inga excels at identifying opportunities for product innovation, understanding consumer behavior, and uncovering unmet needs, effectively bridging the gap between consumers and brands. Her curiosity and empathetic approach allow her to deeply explore consumer behavior, revealing insights that ignite innovation and drive brand success.

As a trusted partner, Inga offers strategic guidance and actionable recommendations that align with your business objectives. With a solid foundation in consumer research, sensory science, and market insights, she brings a unique perspective and an unwavering commitment to delivering results.