Alyssa Hayes has been named Vice President of Data and Consumer Insights for Chicago-based Curion, https://www.curioninsights.com. Curion is a leading provider of consumer research and product sensory testing for both legacy and challenger brands in the food and beverage, personal care, fragrance, and home care categories.
Hayes is an experienced leader of data and research and has a history of providing insights that are used to drive decisions throughout organizations.
According to Curion CEO, Sean Bisceglia, “Our clients include legacy and emerging brands, all seeking to launch products that disrupt their respective categories and build loyalty. Alyssa has a track record of providing insights that are used to drive decisions throughout organizations. Her passion for data decision making, collaboration, building cross-functional relationships and establishing and growing strong teams will serve Curion well.” Continues Bisceglia, “As the future of sensory product testing is replaced with big data, Alyssa will help to guide Curion through this evolution and build a process that will be second to none in the industry for our clients and help them to utilize data as an accurate and measurable indicator.”
At Curion, Hayes will lead her team with a focus on delivering insights and strategic recommendations to clients. She will immediately create a team that will provide the best analytics, but above all, streamline the process and drive efficiency in the company’s data services and analytics teams.
Prior to joining Curion, Hayes worked at Gogo and served as their Senior Director of Data Strategy and Insights. While there, she led a team responsible for delivering insights and recommendations leveraging database analytics, web analytics, and qualitative and quantitative research findings. Additionally, she improved the organization’s insights and decision-making capabilities by establishing an internally managed customer panel used for ad-hoc monthly research projects.
“I am excited to be a part of Curion’s vision,” says Hayes, “and I look forward to adding my signature to this vital endeavor. Consumer insights are the guidepost for all new product innovation. As Curion is poised to become the number 1 sensory and consumer insights company in the world, we must provide our clients with meaningful insights powered by quality data that my team will deliver.” Continues Hayes, ” I am thrilled to be part of this best-in-class company.”
Curion is a leader in sensory and consumer product research and serves Fortune 500 and other blue-chip customers in the food & beverage, personal care, fine fragrance, and home & fabric care industries. In 2018 alone, the company tested 97,000 consumers in its facilities in San Francisco, Chicago, Dallas, and New York metropolitan areas. Curion’s insights provide data such as product readiness for launch, consumer purchase decision process, competitive landscape and more to its clients. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer and sensory science industry. The company pioneered many of the sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions (PS)
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