Laura McCorvie has 30+ years of leadership experience in Food, Beverage and Pharmaceuticals industries, on the client side and in management consulting. Laura’s career began at the former General Foods, where she rose to lead Brand Management & Strategy for the then merged Kraft Frozen business. She transitioned into management consulting at two leading firms, and became Senior Partner leading Consumer Goods and also Pharmaceuticals. With a track record in pharmaceuticals, Laura returned to client-side as SVP of Marketing at Merck. From there she served as enterprise-wide SVP of Consumer & Retailer Strategy at PepsiCo, a role that included leadership of PepsiCo Insights & Analytics. Laura’s last role on the client side began in 2010, when she joined Kraft Foods as SVP Customer Growth. She now leads McCorvie & Partners LLC, a hands-on, pros-only growth strategy and marketing consulting firm.