Live Wellness Innovation Panel | July 23, 2025 | 10:30 AM | Javits Center, NYC
Join us for our Wellness Innovation Panel at Quirk’s New York 2025 for a fast-paced, insight-packed session that explores how top brands in beauty and health are adapting to evolving consumer expectations, agile development cycles, and regulatory pressures.
Hosted by Curion, our expert-led discussion features insights leaders from Coty, The Estée Lauder Companies, Reckitt, and Kenvue as they reveal what it takes to innovate with integrity in today’s ever-shifting wellness landscape.
What does “wellness” truly mean today, and how can beauty and health brands meet rising consumer demands without falling behind? Learn how top companies are responding to emotional drivers, social trends, and ingredient regulations while maintaining speed, quality, and brand trust.
Innovating at the Speed of Wellness
In today’s fast-moving wellness landscape, brands must evolve at the speed of their consumers. This panel brings together leaders from Coty, The Estée Lauder Companies, Reckitt, and Kenvue to explore how agility, consumer insight, and regulatory foresight are shaping innovation across beauty and health. From redefining wellness to navigating TikTok trends and ingredient bans, discover how top companies are staying relevant without compromising integrity.
Here’s what you’ll learn:
- Wellness is personal: Consumers now define wellness through the lens of identity, values, and emotional well-being, demanding more from brands.
- Agility should be intentional: Fast feedback loops, foundational insights, and cross-functional alignment enable speed without sacrificing quality.
- Regulation is innovation’s gatekeeper: Ingredient bans and compliance pressures are reshaping pipelines, requiring early legal and consumer input to stay ahead.
Meet the Speakers
Tiffany Grube – Sr. Director Strategic Market Insights at Curion [Moderator]
Tiffany is a passionate advocate for building empathy between brands and the people they serve. With nearly two decades of experience in consumer and market insights, she helps companies uncover what truly matters to consumers- and turn those insights into compelling stories that drive action. Her work blends creativity with strategic rigor, inspiring brands across retail, CPG, and especially beauty to innovate in ways that are both meaningful and measurable.
Karl Thuemmler – Executive Director, Technical Products Research at The Estée Lauder Companies
Karl is a consumer centric R&D leader with a passion for breakthrough product innovation and amplification. With 20+ years’ experience working on top brands like Tide, Swiffer, COVERGIRL, and Estee Lauder, he focuses on consumer insights driven design and combining consumer, business, and technology understanding together to help create & bring to market consumer irresistible and superior products.
Sramana Sharma – Global Sr. Manager Strategy & Insights at Coty
Sramana spearheads consumer insights – blending creativity, analytics, and business savvy to drive growth. Committed to understanding consumer connections to products, behaviors, and needs, she’s passionate about transforming insights into strategic actions that elevate the brand in the dynamic beauty industry.
Astrid Kurnianta – Consumer Science, Essential Health at Kenvue
Astrid is an R&D leader with close to 20 years of experience in global CPG companies, dedicated to driving innovation and building high-performance teams. Astrid has proven expertise in sensory & consumer science and product development, particularly within the Food and Beverage categories, where she is recognized for her exceptional ability to translate sensory and consumer insights into successful product development for global iconic brands.
Lisa Gilliam – Associate Sensory and Consumer Science Excellence at Reckitt
With over 15 years in Sensory & Consumer Science, Lisa has led both quantitative and qualitative research, to guide product innovations and drive creative solutions to business challenges across flavor and fragrance applications on both sides of the CPG industry. A life-long learner, her favorite aspect of her work are engaging with consumers to understand the facets of their product experiences that make them repeat purchasers and using data to paint a lucid picture.
The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.
Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
