Register now for Quirk’s Chicago to hear Curion and Mars Wrigley’s session on gaining true market and category understanding without spending more. Our Curion session will be at 12:00-12:30pm in Room 2.
Here’s what we’ll be covering:
In the world of product testing, the ability to contextualize consumer product experience to the category has been an elusive goal. Often times insights professionals are handcuffed to making important product performance decisions with only the context of a single study. Curion has developed a first-of-its-kind category benchmarking approach that allows insights professionals to assess prototype and product performance against millions of product performance measures. Curion and Mars Wrigley Confectionery will present a case study on the use of Curion’s benchmarking approach, the Curion Score, to uncover new insights about recent innovations in the chocolate category.
Learn more here.