Join Curion’s Rebecca Maine and Sargento’s Barbara Peterson at Quirk’s Chicago for a behind-the-scenes look at how rapid consumer co-creation is rewriting the innovation playbook.
Bringing a new product to market takes time, but what if you could cut that time by 80% without skipping steps or taking unnecessary risks?
At Quirk’s Chicago, We’re presenting a real-world case study of how Sargento used live consumer feedback and in-the-moment product changes to launch a new product faster than ever before.
You’ll get an inside look at how co-creation turns consumers into collaborators, helping brands move from concept to shelf faster and with less risk and more confidence.
Event Presentation Details
Here’s what you’ll learn:
- Get a first-hand look at how rapid consumer co-creation can drastically speed up the product development process.
- See how direct feedback led to instant product tweaks, making sure every change was aligned with consumer preferences.
- Learn how this method combines product design, concept creation, and packaging development into a single seamless process.
The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.
Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XP Xperience Performance platform, connecting brands to consumers at every step.
An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
